Precision Intelligence for Smarter Decisions

At SRG, research doesn’t just inform — it clarifies.
Our Research division delivers deep, actionable insight across every dimension of the retail and CPG landscape. Whether you’re entering a new market, adjusting pricing, expanding formats, or navigating labor challenges, we combine advanced analytics with real-world context to help you make decisions with total confidence.

Insights & Analysis

From macro trends to micro truths—see the full picture.

SRG houses one of the most extensive proprietary archives of retail and CPG data in the country. Our Insights & Analysis work goes beyond reporting, it’s about making meaning from data. We synthesize decades of pricing, sales, promotional, and operational benchmarks to uncover patterns, guide decisions, and illuminate what’s ahead.

Historical Pricing & Sales Data We track category-level trends across years and formats, helping you identify inflection points, margin compression, and long-term shifts in consumer behavior.
Category & Channel Benchmarking Our analysis compares your performance across product segments, competitors, regions, and banners—pinpointing where you're winning and where you're falling behind.
Retailer & Wholesaler Scorecards We build detailed dashboards that visualize how each part of your business stacks up—helping internal teams align on what's driving growth and what needs correction.
Custom Analytical Models From price elasticity testing to promotion efficiency scoring, we create models tailored to your exact business questions.
Forecasting & Scenario Planning Using real-world inputs and predictive tools, we simulate how different market moves may play out across best-, mid-, and worst-case scenarios.

In a world where data is abundant but clarity is rare, SRG brings structure, perspective, and precision to the insights that matter most.

Consumer Surveys & Insights

Know your customer—because their truth is your advantage.

We design and execute quantitative and qualitative research to capture consumer sentiment, validate assumptions, and refine business strategy. Our approach combines speed, accuracy, and strategic depth.

Custom Survey Design We develop targeted instruments that explore brand perception, product appeal, loyalty drivers, pricing sensitivity, and emerging preferences.
Segmentation & Persona Development We transform survey responses into actionable customer segments—bringing your data to life with profiles that guide everything from product development to messaging.
Concept Testing Whether you're piloting a new banner, product, or campaign, we deliver rapid feedback loops to guide refinement before a major investment.
Qualitative Insight Through interviews, focus groups, and in-store intercepts, we uncover emotional drivers, unmet needs, and subtle friction points.
Data Synthesis & Activation Every insight is connected to decision-making—shaping pricing strategy, in-store experience, digital UX, or go-to-market timing.

It’s not just what customers say—it’s what you do with that knowledge. We help turn feedback into forward motion.

Pricing Studies & Merchandising Mix

Balance margin and market appeal.

SRG’s pricing and merchandising work helps you align your shelf strategy with your growth ambitions—whether that means repositioning as a value player or reinforcing a premium edge.

Dynamic Pricing Models We assess cost structures and price elasticity to design strategies across categories—bundling, tiering, high/low, EDLP, and more.
Competitive Benchmarking Through audits and third-party scans, we evaluate how your prices stack up within your trade area, ensuring you're optimized for perception and performance.
Promotional Planning We build seasonal and category-specific promo calendars, track historical lift, and advise on spend allocation by vendor or region.
Assortment & Merchandising Review We evaluate SKU mix, adjacencies, visual blocking, and cross-merchandising to maximize shopper engagement and basket size.
ROI Tracking All strategies are backed by performance tracking frameworks, giving you real-time visibility into results.

This work enables clients to confidently balance value messaging with financial targets—always with the customer in mind.

Employee Compensation & Benefits Analysis

Build a workforce that’s motivated, loyal, and cost-effective.

In a competitive labor environment, compensation strategy is more than payroll, it's an essential lever for retention, performance, and profitability. SRG helps clients design and benchmark compensation packages that reflect industry realities and business ambition.

Wage Benchmarking We provide detailed analysis of market rates by role, geography, and experience level, helping you stay competitive without overspending.
Total Compensation Strategy From base pay to bonus structures, PTO, and shift differentials, we model the full spectrum of employee costs to ensure alignment with both values and margin targets.
Benefits Design & Optimization Health insurance, retirement contributions, training incentives, and employee discounts are all evaluated for ROI and attractiveness to talent.
Labor Cost Modeling We simulate various staffing scenarios—union vs. non-union, part-time mix, flexible scheduling—so you can anticipate spend and adapt to changing conditions.
Executive Compensation & Succession Planning For senior leadership roles, we advise on incentive structures and long-term value creation, while helping design clear succession pathways.

Whether you’re trying to reduce turnover, negotiate a union contract, or attract the next generation of leaders, our compensation work connects financial planning with human capital outcomes.

Real Estate & Site Selection

Choose locations that perform.

SRG brings analytical rigor and street-level knowledge to every site selection. Whether you’re expanding, consolidating, or remodeling, we ensure each real estate decision is backed by market data, competitive benchmarking, and consumer fit.

Site Discovery & Evaluation We assess potential locations through traffic counts, shopper density, proximity to competitors, retail mix, and growth projections.
Strategic Alignment Every site is evaluated in the context of your brand position, format type, and consumer targets.
Lease & Negotiation Support We advise clients during contract review and negotiation to ensure financial terms align with long-term profitability.
Format Optimization For existing sites, we help optimize footprint and layout—advising on store flow, experience design, and new technologies like self-checkout or AI-enabled traffic tracking.
Remodel & Repositioning Strategy We assess underperforming sites for transformation potential, including new co-tenancy models, layout refreshes, and concept changes.

From suburban developments to dense urban formats, our process reduces real estate risk and unlocks long-term return.

Trading Area Analysis

Define your market with precision.

Our Trading Area Analysis gives you a true picture of your store’s customer reach—and its untapped potential. We go beyond generic radius mapping to identify your actual draw zones, benchmarked against decades of industry data.

Primary and Secondary Trade Areas We define and differentiate between your high-frequency core shoppers and broader regional opportunity. These zones are built using population density, shopper behavior, and competitive presence, not just distance.
Demographic and Psychographic Profiling We analyze who your customers are, what motivates them, and how they differ by zone, so you can tailor messaging, merchandising, and promotions accordingly.
Historical Market Share Analysis With over 50 years of proprietary retailer and wholesaler data, we uncover long-term trends by banner, category, and region.
Competitive Context We identify encroaching banners, shifting loyalty, and whitespace for growth, giving you an edge in real estate and expansion planning.

This analysis informs everything from site strategy to localized assortment to media planning, grounding your decisions in a clear picture of who you're serving and where.

Case study: Walmart Antitrust & Competitive Market Study

Concerns over Walmart’s overwhelming market share in food deserts (55-95% in many areas) and its impact on suppliers, local retailers, and farmers required in-depth analysis to inform both policy debates and competitive strategies.

Solution:: SRG applied its decades of proprietary retail data and field research to evaluate Walmart’s market concentration, pricing practices, and competitive dynamics. By benchmarking Walmart’s reach and its effects on suppliers and local markets, SRG delivered evidence-based insights for use in public policy discussions, litigation support, and retailer competitive responses.

Outcome:: The analysis helped frame antitrust debates at the federal and state levels and armed competitors, law firms, and industry groups with actionable insights to counterbalance Walmart’s influence. SRG’s work has been cited in media and policy circles as a credible resource in ongoing retail market concentration issues.